Monday, April 18, 2011

While we're on the subject...

I was just discussing the virtues of Hema and Target [high design meets low prices] to my friend V from Spresso today. I have always loved the concept that low price doesn't have to equal shitty design and depressing shopping experience. And then I stumble upon this! From Waitrose, a UK grocery chain. How fun! How direct. How utterly perfect. Love love love. Makes me wanna eat beans and celery. Thanks to Swiss Miss and Mrs. Easton.


  1. these are really good! I've seen many good product designs lately :)

  2. Me too! I always get excited by well-done mass market items. It's so easy to make luxury sexy and well-designed. Kudos to those who do it for the masses. Hat's off to ya!

  3. love the simplicity of the design. and the real.
    la simplicité, le vrai !!! harder to translate ;)
    great post


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