Aghast!

Aghast, is how I felt when a dear designer friend sent me this article. So have you seen Gap's new logo? Here's the old one.

Here's the new one.

Are you freaking kidding me? I actually gasped aloud when I saw this. I'm still a bit dazed by it. I mean...doesn't it look like something drawn up in powerpoint by an intern? Actually I have more respect and credit for my past interns, they never would have churned out something so...so...brazenly terrible. I know, I know I really need to learn to express myself sometimes. Thanks to Arjie for alerting me to this logo fiasco. [her words] So what do you guys think? Do you, like me, think this looks like some kind of April Fool's Day prank? Or do you like arbitrary use of squares and gradients and just can't get enough of helvetica? I would love love love to hear your thoughts and comments. Bring it on! The good the bad and the ugly...Well, we've already got the ugly.

*Update! Check out this hilarious interview with the Gap logo. [who happens to have a twitter account @gaplogo] This shizzle is making my weekend.

*Update part 2. Gap is even more despicable than just having horrifically bad taste. Now they're crowd-sourcing for new ideas. A despicable ploy for free design labor. Click here to read all about it. And be sure to check out my awesome friend Tim's take on the new Gap Logo here. Hilarity.